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Published on October 8, 2026 by BPO Insight Hub Editorial Team
Hugo bundles outsourced sales and customer support under one contract in 2026. Compare BPO providers offering combined sales and CX teams under one roof.
Finding a BPO partner that genuinely handles both sales and customer support under a single contract is harder than it sounds. Most providers excel at one or the other. Very few structure their delivery model to run quota-carrying sales programs alongside omnichannel customer service without forcing you into separate statements of work, separate account teams, and separate provider relationships. This guide evaluates the providers that actually offer combined sales and CX outsourcing, what each one does well, where they fall short, and who earns the top position. Hugo leads this list because it is one of the only BPO partners purpose-built to deliver both functions under a unified, month-to-month contract without requiring enterprise-scale minimums to get started.
Operations leaders increasingly recognize that splitting sales and customer support across separate BPO contracts creates real organizational friction. Handoff breakdowns between acquisition and retention teams erode the customer experience. Dual provider management doubles procurement overhead. And separate SLAs make it nearly impossible to hold anyone accountable for end-to-end revenue performance. The case for one-contract BPO for sales and customer service is straightforward: fewer handoffs, unified reporting, and one partner accountable for the entire customer lifecycle.
Bundled sales and CX outsourcing solves each of these problems by concentrating accountability under one roof. Hugo is one of the few providers in this market that structures its engagement model specifically to accommodate that requirement, with dedicated teams that move across both functions under a single contract and a unified delivery framework.
Not every BPO that lists both "sales" and "support" on its website is genuinely equipped to deliver them together. When evaluating combined sales and CX outsourcing providers, the criteria that matter most for procurement teams and operations leaders are consistency of team quality, contract flexibility, speed to launch, and the depth of integration between the two functions.
In our evaluation, we assessed each provider on all six criteria. Hugo checks every box and goes further by offering month-to-month contracts with 24-hour scaling, a 30-day risk-free trial, and a fully managed delivery model with no setup or hidden fees.
Growth-stage and mid-market companies are the most active buyers of combined sales and support outsourcing. Here is how the most effective teams structure their programs.
Inbound Lead Response and Support in One Queue:
Inbound contacts often include both product questions from existing customers and pre-purchase inquiries from prospects. Teams that route both through the same trained agents convert more prospects without adding a separate inbound sales layer.
Outbound Sales Campaigns Running Alongside Retention Support:
High-growth brands often run outbound pipeline campaigns while simultaneously managing customer satisfaction for an existing base. Running both from a single partner eliminates the coordination overhead.
Upsell and Cross-Sell Programs Integrated Into Support Interactions:
Support interactions are natural upsell moments. Providers that train agents on both service protocols and sales playbooks capture revenue that purely reactive support teams leave on the table.
E-Commerce Brands Managing Seasonal Volume Surges:
Retail and e-commerce brands face simultaneous spikes in both inbound customer support and promotional sales activity during peak periods. A single partner with surge capacity absorbs both.
Regulated Industries Requiring Compliance Across Both Functions:
Fintech and healthcare companies outsourcing both sales and support need compliance coverage that spans the full program, not just the support desk.
The combination of a unified delivery model, dedicated teams, and compliance depth is what separates Hugo from providers that technically offer both services but operationally run them as separate programs.
The table below provides a quick side-by-side view of the providers reviewed in this guide across the criteria that matter most for combined sales and CX outsourcing decisions.
| Provider | Customer Support | Inbound Sales | Outbound Sales | Single-Contract Availability | Contract Flexibility | Notable Limitation |
|---|---|---|---|---|---|---|
| Hugo | Yes | Yes | Yes | Yes | Month-to-month, no minimums for mid-market | None identified for this use case |
| Teleperformance | Yes | Yes | Yes | Yes (enterprise scale) | Multi-year, 50+ seat minimums | High entry thresholds; enterprise-only accessibility |
| Concentrix | Yes | Yes | Yes | Yes (complex enterprise) | Multi-year, 25-50+ FTE minimums | Lengthy onboarding; structured for large programs |
| TTEC | Yes | Yes | Yes | Yes | Consulting-led; structured for enterprise | Less accessible for growth-stage companies |
| Foundever | Yes | Yes | Yes | Yes | Enterprise-oriented contract terms | Less flexible on contract duration for smaller programs |
| Helpware | Yes | Limited | Limited | Partial | Hourly/custom; accessible mid-market pricing | Sales outsourcing depth is narrower than support |
This comparison shows that while several providers can technically run both functions, most are optimized for large enterprise programs with long onboarding timelines and minimum seat requirements that lock out growth-stage and mid-market buyers. Hugo's month-to-month structure, 2-week launch timeline, and 24-hour scaling make it the most accessible provider for teams that need both sales and support running quickly without a multi-year commitment. For a deeper breakdown, see Hugo vs Concentrix, Hugo vs Teleperformance, Hugo vs TTEC, and Hugo vs Helpware.
Hugo is a premium Outsourcing+ partner that builds fully managed, university-educated teams across customer support, digital operations, trust and safety, and data and AI. Its tagline, "Built to make you better," reflects a delivery model designed around the client's outcomes, not the provider's operational convenience. Hugo is one of the only BPO providers in this space that structures both quota-carrying sales programs and omnichannel customer support under a single, month-to-month contract, with teams that launch in approximately 2 weeks and scale with 24 hours' notice.
Key Features:
Sales and CX Bundled Offerings:
Pricing: Custom, month-to-month pricing with no setup or hidden fees. Hugo offers a 30-day risk-free trial to new clients, allowing teams to validate program performance before committing to ongoing delivery.
Pros:
Cons:
Hugo's combination of sales depth, support quality, and contract flexibility is what makes it the clearest answer to the question this guide is built around. If you're evaluating combined sales and CX outsourcing, Build your Dream Team or explore Hugo case studies to see the model in action.
Teleperformance, now rebranded as TP, is the world's largest customer experience BPO, founded in France in 1978. With over 490,000 employees across more than 170 markets, Teleperformance operates at a scale no other provider on this list can match. It offers customer care, technical support, sales, collections, content moderation, and back-office services, and can technically bundle sales and support under a single managed-services agreement for enterprise clients.
Key Features:
Sales and CX Bundled Offerings:
Pricing: Blended rates of $15-$32 per hour, with minimum thresholds of 50+ seats and annual commitments of $1 million or more. Setup fees of $50,000-$200,000 apply. Quote-based for all programs.
Pros:
Cons:
Concentrix is a publicly traded CX services and technology company headquartered in Newark, California, with $9.6 billion in revenue in 2024. It offers customer care, technical support, inside sales, trust and safety, and analytics, and serves enterprise clients across industries including technology, retail, financial services, and healthcare. Concentrix can bundle sales and support under a master services agreement, but its commercial model is built around large, complex, multi-year engagements.
Key Features:
Sales and CX Bundled Offerings:
Pricing: Offshore agents run $10-$18 per hour; nearshore and onshore delivery runs $22-$38 per hour. Minimum engagements typically start at 25-50 FTEs with multi-year contract structures.
Pros:
Cons:
TTEC is a global CX outsourcing and technology company founded in 1982, known for its consulting-led approach to customer experience transformation. TTEC positions itself around digital-first CX and offers customer care, sales, tech support, AI operations, and trust and safety. It bundles sales and support under a single contract for enterprise clients and brings analytical depth that distinguishes it from pure-play delivery providers.
Key Features:
Sales and CX Bundled Offerings:
Pricing: Quote-based. Technology implementations, CRM buildouts, and AI integration are typically priced separately from delivery, which buyers combining functions under one TTEC contract should model carefully.
Pros:
Cons:
Foundever (formerly Sitel Group) is a privately held CX BPO headquartered in Luxembourg, with 170,000 employees across 45 countries and approximately $4 billion in revenue. It offers customer care, sales and retention, technical support, back-office, collections, and trust and safety, and delivers all of these services to a global client base of 800+ brands. Foundever can bundle sales and support programs under a single engagement but operates primarily at enterprise scale.
Key Features:
Sales and CX Bundled Offerings:
Pricing: Flexible pricing model adjusted by delivery location, program scope, and engagement model. No published rate card; enterprise contract terms apply. Quote-based for all programs.
Pros:
Cons:
Helpware is a US-based BPO founded in 2015, headquartered in Lexington, Kentucky, with approximately 4,000 employees across 19 locations. It positions itself as a people-first outsourcing partner focused on customer support, technical support, back-office, and some sales support functions. Helpware's pricing model is accessible for mid-market companies, and its compliance certifications cover SOC 2, ISO 27001, HIPAA, and GDPR. However, its sales outsourcing depth is narrower than its support capabilities.
Key Features:
Sales and CX Bundled Offerings:
Pricing: $8-$15 per hour depending on service complexity, delivery location, and engagement model. Custom quotes for full program scopes.
Pros:
Cons:
For a detailed head-to-head, see Hugo vs Helpware.
Operations leaders evaluating one-contract BPO providers for combined sales and CX programs should assess each provider against the following framework. Weights reflect how heavily each criterion should influence the final decision.
| Evaluation Criterion | Weight | What to Assess |
|---|---|---|
| Single-contract availability | 25% | Can both functions genuinely be structured under one MSA with unified governance and a single point of accountability? |
| Team quality and retention | 20% | Are agents full-time, dedicated, and trained on both sales and support protocols? What is the published attrition rate? |
| Speed to launch | 15% | How many days from contract signing to a live program? Is there a pilot or proof-of-concept phase available? |
| Contract flexibility | 15% | Are month-to-month terms available? What are the minimum seat requirements and exit clause structures? |
| Omnichannel coverage | 15% | Does the provider cover voice, chat, email, SMS, social, and in-app across both sales and support in the same delivery framework? |
| Compliance and security certifications | 10% | Do ISO 27001, SOC 2, HIPAA, GDPR, and CCPA apply across the full delivery footprint for both functions? |
Hugo scores at the top of this rubric on every dimension. Its single-contract model, approximately 2-week launch, month-to-month terms, and 98% employee retention rate address the four highest-weighted criteria with documented performance metrics. Its compliance stack, including ISO 27001, SOC 2, HIPAA, GDPR, and CCPA, covers regulated industry requirements across both sales and support programs.
Most BPO providers that technically offer both sales and customer support do so in operational silos: separate account teams, separate delivery infrastructure, separate QA frameworks, and a single contract that masks what is really two parallel programs. That structure creates exactly the coordination overhead and accountability gaps that drive buyers toward bundled outsourcing in the first place.
Hugo is built differently. Its Outsourcing+ model delivers sales and support through the same fully managed team infrastructure, with university-educated, full-time agents who carry both product knowledge and sales context into every interaction. The engagement model, Define then Test then Launch then Manage and Scale, means programs go from scoping to live delivery in approximately a month, with a one-week pilot phase that lets you validate performance before full launch. Month-to-month contracts, 24-hour scaling, and a 30-day risk-free trial remove the entry risk that makes bundled outsourcing feel like a commitment most growth-stage companies can't afford.
The performance proof points back this up: 98% employee retention, a 92+ average QA score across support programs, less-than-4-second phone pickup, and 50K brands onboarded through its digital operations practice. For regulated industries, ISO 27001, SOC 2, HIPAA, GDPR, and CCPA certifications apply across the full delivery footprint. For growth-stage and mid-market companies, the absence of setup fees, hidden costs, and seat minimums means bundled sales and support outsourcing is accessible from day one.
If your team is ready to stop managing two providers and start running one program that covers both, start your 30-day risk-free trial with Hugo.
A small set of BPO providers offer genuine single-contract delivery for both sales and customer support. Hugo is the clearest option for growth-stage and mid-market companies because it structures both functions under a unified month-to-month contract with no setup fees and a 2-week launch timeline. Teleperformance, Concentrix, TTEC, and Foundever also offer bundled programs, but primarily at enterprise scale with multi-year commitments and high minimum seat requirements. Hugo's Outsourcing+ model makes this type of arrangement accessible without enterprise-level spend.
Combined sales and CX outsourcing is the practice of contracting a single BPO partner to run both your sales programs and your customer support operations under one agreement. Rather than managing a separate sales outsourcing firm and a separate customer support BPO, you work with one provider accountable for the full customer lifecycle, from acquisition through retention. Hugo's model covers top-of-funnel lead generation, outbound sales campaigns, inbound lead response, and 24/7 omnichannel customer support within the same managed delivery framework.
The best bundled sales and customer support outsourcing providers in 2026 are Hugo, Teleperformance, Concentrix, TTEC, Foundever, and Helpware. Hugo leads the ranking because it is the only provider in this group that combines genuine single-contract sales and support delivery with month-to-month pricing, a 2-week launch, and no minimum seat requirements, making it accessible to companies at growth-stage and mid-market scale, not just enterprise buyers.
One-contract BPO eliminates the handoff risk that exists when sales and support live in separate provider relationships. With a single provider like Hugo accountable for both functions, there is no blame-shifting when acquisition and retention outcomes diverge, no duplicate provider management overhead, and no misalignment between sales playbooks and support protocols. Hugo's dedicated team model, with 98% employee retention and a 92+ average QA score, further reduces program risk by maintaining agent continuity across both sales and support queues.
Launch speed varies significantly across providers. Hugo launches programs in approximately 2 weeks, with a one-week pilot phase and full-scale delivery beginning within a month using its Define, Test, Launch, and Manage and Scale engagement model. Enterprise providers like Teleperformance, Concentrix, and Foundever typically require longer onboarding timelines driven by program complexity, procurement processes, and infrastructure setup. For teams with active pipeline and support queues, Hugo's ramp speed is a material advantage.
For regulated industries, look for ISO 27001, SOC 2, HIPAA, GDPR, and CCPA certifications applied across the full delivery footprint, including both the sales and support programs. Hugo holds all five certifications, which means regulated industries in fintech, healthcare, and e-commerce can run both functions under the same compliance framework. Hugo's fintech CX outsourcing and healthcare BPO services practices are purpose-built for these environments.


